Top 10 Reasons Why Hot Yoga Teachers Need Social Media
Just as in every other field, social media plays a pivotal role for hot yoga teachers. As a teacher, your primary aim is to reach out to as many potential students as you possibly can. With most of those potential students hanging around on social media platforms like Facebook, Twitter and Instagram, you should have your own presence and voice there. That way, people can find you and connect with you.
Here are the top 10 reasons why hot yoga teachers need social media:
Connect: Hot yoga teachers need to connect with students. There are plenty of students out there who are looking for a teacher. You owe it to yourself and your craft to teach as many people as you possibly can. Social media helps you to reach out and connect with a wider base of students.
Interact: There are tons of misconceptions about hot yoga. Much of this stems from indigenous knowledge culled from multiple sources on the internet. As a trained practitioner of the art, you have to dispel these doubts and swathes of misleading information. You can do that through social media posts, like through infographics on Instagram.
Feel the Pulse: There are no better media like social media to understand the pulse of the people out there. What are they talking about? Hot yoga is a topic that is very much in vogue, especially because most lead sedentary lives chained to their work desks. They need yoga and they need fitness. Your professional voice will assure them and lead them to the right source to learn hot yoga.
Co-ordinate: Social media groups talking and discussing hot yoga will be extremely beneficial for your work as a teacher. You need to be on the cutting edge of your craft in order to be relevant. You need to know and understand what other hot yoga practitioners are doing across the globe. Social media can tune you into the latest updates and news from your field of work.
Content Dissemination: With the help of social media platforms like Facebook and Twitter, you can post your own content in the form of written texts, or videos and infographics. People will learn about hot yoga from your published posts. If you write informative, meaningful content or upload lucid videos, people will associate your name and brand with the knowledge that is ingesting. When they require a teacher for hot yoga, they will tap you.
Promotion: In many markets and geographic locations, there is hardly any chatter about hot yoga. People living in these domains may know about the area of your work, but they have some hazy ideas. They are less likely to know about you or your brand. Social media will help you tune into these markets by promoting your brand.
Offers: There are times when you have some offers on the table, like free demo classes or a free PDF e-book about hot yoga. The best platform to announce these offers and freebies is on social media pages like Facebook. You can use the business page of Facebook for your branding.
Live Classes: Facebook Live is a live video streaming feature that can help you conduct classes online while you remain in your geographic location. You can even train other executives working for you in other geographic locations so that they get better at their job by learning from you.
Online Surveys: A great way to know about your target customers is to conduct online surveys through social media. Let the interested people out there give their opinion about your services, your classes or you as a teacher. It will help you fine-tune your skills and make you a better teacher.
Community Building: Hot yoga is a base on which you can build a community of interested people. Social media help in bringing together different people, irrespective of where they are based. More people coming together for a common cause is always the harbinger of something new and positive.
So, get on the social media bandwagon and redefine your identity as a hot yoga teacher.