Top Tips to Engage a Hot Yoga Community Online
It is an uphill task to develop and grow an online hot yoga community. If you aren’t engaging, your users will realize your community is stagnating. Social media users don’t like to keep attached to humdrum communities. In this post, we have some tips on how to keep your hot yoga community engaged and interested.
Tip 1: Answer Questions: Your users will ask you for tips on practicing hot yoga, what diet to maintain, how to schedule their practice sessions during work days and more. If you want to keep people interested, you need to answer these questions. This seems obvious, but it is important to make your visitors feel heard. Make sure to encourage more questions and asks others to share their answers and thoughts. Treat your website or Facebook page like a huge discussion board.
Tip 2: Share Personal Success Stories: Ask the members to share their stories with you and keep aside a day in the week when you share those stories with all the members. This will boost the confidence and instill more positivity. Also they will get to know about each other better. Let people understand that this is a domain where other people have fared well and are doing well in life through the practice of hot yoga. Inspire each other and and help hot yoga community to grow.
Tip 3: Drive Responses: Communities on hot yoga should never be all about you and your stories. You cannot possibly conjure or cultivate enough of them every day to keep them engaged! Moreover, the community members might feel that you are pulling these stories out of thin air. Instead of doing it alone, encourage users to respond to each other! Let them share their own stories and communicate with each other, while you hang around like a facilitator. It will keep your community thriving and a bee-hive of activities, just what social media users enjoy.
Tip 4: Be Honest: You have heard this so often, yet it calls to be reiterated. You need to be honest with your responses on social media communities. No one expects you to be a personality who is far removed from the mistakes made by human beings. On the other hand, if you admit to mistakes or talk about your failure once in a while, they will take you to be one of their own, like a normal person. That will work wonders for your brand as a hot yoga teacher. People will associate themselves with you and remain hooked to your community.
Tip 5: Keep Marketing Subtle: No one expects you to be marketing-free on your social media communities. Don’t forget that many of these users actually want to know about your classes, their timings and other facts related to the work you do. They want to know about the services you offer, or any products if you sell them. However, you should never make your community wholly about marketing your brand. People will lose interest the moment you make the community your personal propaganda vessel. Keep things subtle and push your marketing pitch only when there is an opportunity. Don’t go overboard.
Tip 6: Content Strategy: Hot yoga communities can be excellent platforms to share content. It can be material that you have written or developed, or something posted by others in this domain of work. While you will be tempted to share only your work on the community you manage, make sure to strike a mean balance between original and shared content. People want to read allied content too and if you provide them on your page, they will consider you as an influencer. That is a great position to have!
Hope this helps to build up your very own hot yoga community!