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Consumer Behavior Hi Res Stock Photography And Images Alamy Illustration about sixteen factors affecting consumer behavior. illustration of reference, circumstances, factors 221575723 royalty free stock photo. With this, we come to the end of chapter 5 in the consumer behavior series. to recap, here are the key takeaways: ‘personal’ changes from individual to individual. this includes one’s age, gender, sexuality, income, preferences, etc. there are five stages of life as prescribed by philip kotler.